In a world where paid has become the new norm on social media, Pinterest is introducing a new “Ad Group” level to its campaign structure.
The new campaign structure aims to provide you with more control over your budgets and ad objectives, so your advertising dollars give you more ROI.
According to Dan Marantz, product manager at Pinterest, the incorporation of ad groups within the campaign structure will allow you to better assign your budgets and targeting, while keeping your campaign aligned with your wider marketing objectives:
Assign budgets and targeting to ad groups
Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives.
Align campaign budgets with marketing initiatives
Want to set a budget for a certain geographic region, product line or target audience? Ad groups make it easier to manage specific budgets within a single campaign, while still maintaining lifetime spend caps at the campaign level.
Streamline your campaigns across platforms
You may already be using something like this on other platforms as well, so it may be easier for you to plan and manage all your campaigns in a more familiar way.
However new this may be to Pinterest, it is not new as a structure across the industry. Facebook has been structuring its advertising campaigns in a similar manner for years. In SEM, Google Adwords has also been doing this for ages. And it seems to have worked well for advertisers so far.
You might also like
More from Pinterest
People are already planning for the Holiday season and Pinterest has launched a "holiday hub" to help marketers start to …
Pinterest is introducing a new feature called shopping spotlights that brings expert recommendations from influencers and publishers directly to consumers.
Pinterest has launched several new features that make planning recipes, virtual events, and future activities easier and more automated.
Pinterest and Shopify are launching a new app that enables merchants to easily upload their product catalogs and turn products …
Pinterest has announced an expansion to its Pinterest Partners program, with more companies that can help you with anything from …
Pinterest has announced the launch of a new collection of products on The Pinterest Shop to support small, sustainable brands …