Pinterest announced a new kind of Marketing Partner, adding a new Creative specialty to its list of Marketing Partners.
Pinterest Marketing Partner program allows brands to create great Pins with visual storytelling and measurement capabilities, allowing them to meet their goals on the platform and help them grow. And in this process, creative is a top consideration, as the best of it helps people discover and do what they love. To address this, Pinterest is announcing a new kind of Marketing Partner (PMP): Creative.
Announced in a blog post last week, Creative PMPs are here to “enable businesses to scale how they create Pinterest content”, and they join the already existing PMPs concentrated on Advertising, Content Marketing, Audiences, and Measurement.
Businesses can now work with Creative PMPs like Popular Pays, QuickFrame, Shutterstock Custom, Social Native, Vidmob, Vidsy, and The Online Studio, which have already “built solutions through the Pinterest API that will give brands access to creative development tools that make it easy to build, manage and launch engaging Pins.”
Pinterest is a visual and personal platform; therefore good Pins may require “a special touch.” The new Creative PMPs offer this, and more. As Alex Guttler and Jyri Kidwell explain in the announcement, “marketers get access to teams already trained by the Pinterest Creative Strategy team on our best practices. These teams have created thousands upon thousands of Pins to date and are now ready to help businesses make more.”
The new PMPs offer a range of tools that allow businesses to access over 10,000 designers, editors, copywriters, photographers, videographers, and creators, but also tools that will help manage briefs, assets, style guidelines and feedback. The same tools can also deliver ready Pins to advertiser boards so they can be used in ad campaigns.
You can find a Marketing Partner to work with by searching through the PMP directory here.
In similar news, Pinterest has added Smartly.io to its list of Advertising PMPs, and Hootsuite to its list of Content Marketing PMPs.