There is a lot of talking around Periscope and Meerkat. But, despite that, it seems both apps have yet to impress Internet users, as reported by GlobalWebIndex.
Also Read: Periscope vs. Meerkat – Which One Is Right For You?
In a recent survey, GWI found that Periscope was only used by 1% of Internet users aged 16 to 64, while Meerkat scored just under, with only 0.9%.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
These numbers clearly show that both apps have yet to impress and become major platforms for brands looking into reaching a maximum of their audience. Sure, both Periscope and Meerkat benefit from the “cool” factor, but will that be enough for brands to invest their marketing efforts in the longer term?
GWI explained:
[quote]Overall, Periscope has the (albeit slender) lead over Meerkat. But that both are being used by a tiny minority shows how much work needs to be done before this type of app captures the attention of the mainstream audience.[/quote]
Of course, both apps are much stronger among the 16 to 34 age groups, with their stronger penetration being among Internet users aged 25-34.
Overall, Periscope is in the lead, even if it is only a very slender one. Now, can these low numbers become a question of survival for both platforms? Or is it still too early to reach any conclusions concerning their viability?
Featured image credits: Vox Marketing
[wysija_form id=”5″]
More from Other Platforms
YouTube Updates Manual Claiming Policies To Improve Fairness For Creators
YouTube has updated its manual claiming policies, making it more difficult for copyright holders to file unfair claims against creators.
Google Relaunches Mobile Learning App ‘Socratic’
Google has announced that it has added AI to Socratic - a mobile learning app it acquired last year - …
You Can Now Watch YouTube Originals For Free
YouTube Originals will now be available to everyone to view free of charge, and will be supported by ad revenue.
