In a recent survey, GWI found that Periscope was only used by 1% of Internet users aged 16 to 64, while Meerkat scored just under, with only 0.9%.
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These numbers clearly show that both apps have yet to impress and become major platforms for brands looking into reaching a maximum of their audience. Sure, both Periscope and Meerkat benefit from the “cool” factor, but will that be enough for brands to invest their marketing efforts in the longer term?
[quote]Overall, Periscope has the (albeit slender) lead over Meerkat. But that both are being used by a tiny minority shows how much work needs to be done before this type of app captures the attention of the mainstream audience.[/quote]
Of course, both apps are much stronger among the 16 to 34 age groups, with their stronger penetration being among Internet users aged 25-34.
Overall, Periscope is in the lead, even if it is only a very slender one. Now, can these low numbers become a question of survival for both platforms? Or is it still too early to reach any conclusions concerning their viability?
Featured image credits: Vox Marketing