With so many users on social media today, the only way for platforms to increase engagement is to provide more personalised and relevant content. Sure, algorithms do this quite well so far. But we’ve seen several platforms move towards curated content as well. Despite the ethical questions that this raises, content curation may just be a one-way street.
Recently Periscope hired an Editor-in-Chief, Evan Hansen, who was previously editor at Wired.com, and more recently Medium. At the time, we knew that Hansen was being hired to curate content for Periscope. And now, Periscope has added a “Editors’ Picks” channel, putting Hansen’s role into immediate action.
The curated results can be now found with a “featured” tag under suggested broadcasts, and do not include live streams. There you can essentially find the content and “unique moments you may have missed”.
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Recently Vine added the curated “For You” feed, and Facebook is starting to test Featured Events – a curated list of top events in 10 major US cities. Also, Instagram also recently launched the “Picked For You” section; It seems that curation is becoming a big thing… What do you think?
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