It’s the most magical time of the year and McDonald’s & Leo Burnett, for the 2nd year in a row, want to help you bring that magic of Christmas to life for children across the UK & Ireland. With what? Evidence of Father Christmas and his crew via its Reindeer Ready Live App.
But this isn’t your regular ‘Santa Tracker’. McDonald’s is actually inviting YOU to capture the magical moment Santa and his reindeer arrive at your home by catching Rudolph and friends in the act… snacking on your reindeer treats!
— McDonald's UK (@McDonaldsUK) December 20, 2018
How? Augmented reality via their Reindeer Ready app.
What do you have to do?
With your smartphone or tablet, visit www.reindeerready.co.uk/live and upload a photo of your room, where your reindeer treats sit. Then, you’ll receive back a personalised short film featuring Santa’s reindeer to share with your children on Christmas morning. And if you’re feeling particularly chuffed with your trickery, you can share it on social media with friends and family!
And in case you don’t have carrots on hand, no problem. Swing by your local McDonald’s on Christmas Eve (today!) to get your free bag of reindeer treats – well, carrots! You don’t even need to buy anything! But you will only snap up one bag per person.
And in case you missed it, here is the ad that inspired 2018’s #ReindeerReady campaign:
BUT – yes, there is a but… as cute and innovative as this campaign is, apologies to our global friends, this app and activity are restricted to only the UK and Ireland…
So next year McDonald’s… we are expecting MORE from you!
Nonetheless, from all of us at We Are Social Media, we hope you have a very Merry Christmas and Happy Holidays!