After starting to test removing like counts from Instagram posts in several countries, Facebook is considering doing the same on its own app.
After starting to test removing like counts from Instagram posts in several countries, Facebook is considering doing the same on its own app.
Facebook made two ranking updates last month that target and reduce the reach of posts that make exaggerated or sensational health claims.
According to reports, Facebook is launching a new Instagram dashboard within the Creator Studio app it launched last year.
Facebook has had enough and is once again taking legal action against another company that sells fake engagement and followers on Instagram.
Getting your app downloaded can be a challenge. Here’s how to use Facebook ads to effectively promote and increase your app installs.
As part of its fight against "coordinated inauthentic behaviour," Facebook is removing hundreds of spam accounts spreading clickbait to bring traffic to ad farms.
In this week's Facebook Ads tutorial, we look at how to create Lookalike Audiences in Facebook Ads, and how to use them effectively in our campaigns.
Facebook is changing the way it calculates reach on organic page posts, bringing it on par with the way it calculates reach on paid posts. The company also redesigned its Page Insights on mobile, to …
Facebook is currently the network of choice for more than a billion users in the world and this very platform has helped SMBs grow at unprecedented rate. The gargantuan social network is arguably the world's …
Facebook is rolling out a new feature, allowing advertisers to run different videos on their Facebook and Instagram placements, within the same video ad. Many might think that its ok to run the same creatives on different platforms. …
When you're a Social Media Marketer, you know that the greater the detail on your tracking tools, the better results you'll get in your advertising efforts. Good news, because Facebook has heard your requests and is rolling out …
Facebook has confirmed that it is testing a new feature that allows Pages to add their ratings to their ads. Pages may be able to add their five-star ratings to their ads soon, as Facebook is currently …
Facebook is introducing "two new solutions" to help marketers derive more value from their campaigns - Value optimisation and value-based Lookalike Audiences. The ability for marketers to focus on and reach the people who are more …
Facebook Live videos aren't always very entertaining. But a sports retailer in Canada, has found a way to make it fun and very engaging. Live broadcasting is a big thing of 2017. However, sometimes it's hard for brands to produce …
Facebook now allows advertisers to create Lookalike Audiences based on customer lifetime value, by first creating a Custom Audience that has value as a data type. If you don't use Lookalike Audiences as part of your Facebook …
Reactions turned one the other day, and have been used over 300 billion times. Facebook is about to use the information it has been harvesting, to update its News Feed once again. Facebook is constantly updating …
Facebook is constantly updating and upgrading its Ads Manager to make sure that advertisers can use it to its full potential, and reap the rewards. Just this week, Facebook rolled out some useful new changes in its …
Facebook To Test GIFs In Comments For The First Time
After years of resistance, Facebook is ready to give in, and allow us to use GIFs in comments. GIFs were not always welcome on Facebook. Then it started allowing us to share GIFs on our timelines and …