Brands nowadays should jump at every opportunity to talk to their customers to learn about them. And businesses are splurging millions on setting up feedback channels: long form-based surveys, social communities and analytics, Net Promoter Score …
Brands nowadays should jump at every opportunity to talk to their customers to learn about them. And businesses are splurging millions on setting up feedback channels: long form-based surveys, social communities and analytics, Net Promoter Score …
Facebook has just introduced a new Offline Conversion solution to help marketers better understand the attribution of offline conversions from their lead ads. One of the most important parts of running Facebook Ads campaigns is being …
Facebook's Messenger platform has come a long way from when it was announced last year. And despite a lacklustre initial reception, there are big companies out there that are really doing more exciting things on the platform. One of …
Finding the right customer on Social Media is often referred to as trying to "find a needle in a haystack". However, by creating buyer personas for your marketing campaign, you will essentially be passing a giant …
Over a year ago, Facebook bought LiveRail, a "monetization platform for publishers, broadcasters, and mobile app developers" to drive forward its video ad business. Now, as the company has stopped taking customers on LiveRail, to …
Facebook is about to make it much easier for brands to display their services and products on their Facebook Pages, especially on mobile. With two new sections that are being tested with a small group …
Good brands are on social media to promote their products and services. Great brands are on social media to do that, and take care of their customers. Let us take through the importance of customer …
Instaply is a mobile app that brings social and text messages together to build stronger relatiosnhips between businesses and their customers. The app, available for iPhone, Android and Web offers a proviledged way for customers to stay connected to their …
Zoom announced new updates and features to help users add their personal touch to digital events and enhance customer service.
Messenger Bots are getting a new focus on personalized customer service with the addition of personas, thanks to a new open beta API.
Twitter announced that it has updated Direct Message features for businesses, improving customer service offerings on the platform.
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of the modern social media marketer with insights from the company’s latest report.
Google Cloud has announced a new feature within its TTS API that lets users generate a unique, new synthetic voice trained from recordings.
Hootsuite's Senior Manager of Content, Sarah Dawley, reveals her team's latest research on the future of social media.
New Messenger API for Instagram allows Brands to manage messages directly from Hootsuite and Sparkcentral
WhatsApp Carts let potential customers of businesses on its platform browse catalogs, choose items, and check out via a single message.
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and advertise their vehicles.
Facebook's Oversight Board has announced the selection of its first six cases to review - five user appeals and one case referred by Facebook.