After adding video with overlays for Dynamic Ads in June, Facebook has now expanded its ad product with Dynamic Ads for Real Estate, allowing brokers to advertise properties dynamically on the platform. If you're in real …
After adding video with overlays for Dynamic Ads in June, Facebook has now expanded its ad product with Dynamic Ads for Real Estate, allowing brokers to advertise properties dynamically on the platform. If you're in real …
Facebook now allows advertisers to broaden their audience to all users - not just those who visited their website or mobile app. Dynamic ads were launched as a way for advertisers to promote items from their product …
Facebook is introducing "two new solutions" to help marketers derive more value from their campaigns - Value optimisation and value-based Lookalike Audiences. The ability for marketers to focus on and reach the people who are more …
Facebook now allows advertisers to create Lookalike Audiences based on customer lifetime value, by first creating a Custom Audience that has value as a data type. If you don't use Lookalike Audiences as part of your Facebook …
Facebook has just introduced a new Offline Conversion solution to help marketers better understand the attribution of offline conversions from their lead ads. One of the most important parts of running Facebook Ads campaigns is being …
Following updates made to metric names and definitions last November, and several tweaks to its ad reporting, Facebook is now updating its metric names again, to bring more clarity to the reporting process. Facebook got into some trouble …
The holiday season is on its way. Thanksgiving is just around the corner, and Christmas is just over two-and-a-half months away. But right now, marketers should now be working hard to build a strong foundation "for …
Facebook launched conversion lift measurement over a year ago, to help advertisers better track conversions instead of clicks alone. Now, it is expanding the feature to many more advertisers, helping them more accurately measure ad performance …
If you haven't been using Facebook or Instagram ads recently, it's possible that you are not aware of all the current ad specs on the two platforms. Yes, things move pretty fast, and it's not …
Ever since Facebook bought Oculus back in 2014, we've been expecting with some fascination the company's next move. At the Mobile World Congress in Barcelona, Mark Zuckerberg talked about this next move - Social VR, …
Christmas is just around the corner - literally less than a month away - and all year businesses have been working hard on their Facebook presence, trying to ramp up their engagement, communicate with people, and figure …
It's all fine and dandy if you are advertising a few products or services, or promoting a few posts on Facebook. But what about when you want to advertise your entire product catalog across devices …
We often talk about the "right" image size for Facebook, but we almost always forget to mention that 99% of Facebook user impression now occur on the NewsFeed. Nevertheless, web designers and community managers insist …
Facebook keeps on doing more for businesses, probably in a way to ensure they will not look somewhere else for better solutions. Not only Facebook is once again the number 1 social media for web …
It made the buzz when the info came out, but because it has taken so much time to roll out, people have almost forgotten about it. Well, today, one of our contributor (finally) got the …
Perfection - we are all aiming at it but only a few (or maybe even nobody) reach it. Perfection depends really on the objective. When it comes to a Facebook post, what is perfection? One …
Your customers spend most of their time on social media, especially millennials and rising generations of young shoppers, making it the place where you need to spend your ad dollars.
Facebook Has Improved The Way You Embed Posts On Your Site
Embedded social content has become quite popular as publishers find that it is one of the best ways to bridge the gap between their social and website's content. Facebook has been listening to feedback from publishers, and …