With over 1.3 billion users, Facebook is by far the largest social network, no doubt about that. But despite claiming 840 million monthly active users, it seems the platform is losing its interactivity.
Also Read: This Is What Happens After You Attend a Facebook Event
The latest research from GlobalWebIndex indicates that only 52% of Facebook users identified themselves as active on the platform, down from 70% in 2012. The report also shows an eventual correlation with the fast rise of mobile networking.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
Here are the findings from GWI:
Let’s look at 2 possible reasons why Facebook users are less ‘active’ on the platform:
1. Facebook Is Becoming A News Platform
There are many reasons behind the increasing amount of “passive” usage of Facebook but the content and the strategy implemented by Facebook itself are likely to be key elements.
The platform has explained several times how it wants to become the newspaper of the 21st century. Facebook wants NewsFeed to be the place where online users will come to stay updated on what is happening, from major world events to what their friends and families have been up to.
Well this is exactly what users are doing more and more. They are coming to Facebook to find out what has happened, scroll through the newsfeed, and more often than not, leave without interacting with the content.
2. The Explosion of Messaging apps
There are literally dozens of them; Messaging apps are now at the heart of the connected generation. Apps like WhatsApp, Viber and even Facebook’s own Messenger are gaining thousands of users every day.
We use them to communicate with our friends, families or colleagues. It is easy to understand why interactivity may be losing ground on Facebook when it is so much easier, faster and fun to interact with people using these apps that keep on offering us new ways to do so.
What about you then? Do you consider yourself an ‘active’ user of Facebook? Or do you use Facebook as a way to keep yourself informed and focus on other networks to interact with your friends and family?
Related Stories:
- With Facebook At Work, It’s Personal, Not Just Business
- What Makes A Video Facebook Perfect?
- Branded Content Is Actually A Good Thing On Facebook
You might also like
More from Facebook
Facebook Adds Official Music Videos Feature In The US
Facebook is bringing a new official music videos feature to its platform in the US, giving artists more ways to …
This Week’s Free ‘Summer Of Support’ Training Courses From Facebook
Here are all the training courses you should consider this week, as part of Facebook's free 'Summer of Support' initiative.
You Can Now Go Live On Facebook From Messenger Rooms
Facebook now lets you broadcast live directly from Messenger Rooms - making it easy to go live with up to …
Facebook Messenger: You Can Now Protect Your Chats With Face ID
Now you can opt-in to "lock" your chats with Face ID or Touch ID on Facebook Messenger. The feature is …
Facebook Tests A New Design For Pages Without The “Like” Count
Facebook is testing a new design for Facebook Pages that comes without the "Like" count and "Like" button. Is this …
Screen Sharing Is Coming To Messenger For Android And iOS
Facebook is bringing the screen-sharing feature, which is already available on Messenger video calls and Messenger Rooms, to Messenger for …
Facebook Could Stop All Political Ads In The US Before 2020 Election
Facebook is contemplating a move to suspend all political advertising on its platform ahead of the 2020 US Presidential election.
Join This Free Community Management Course On Facebook Blueprint
Facebook is rolling out a new Community Management course on Blueprint, which is free to join for everyone. What are …
NPE Announces Forecast App For Crowdsourced Predictions And Insights
Late last month, Facebook's NPE team announced an invite-only beta for Forecast, an app that lets users make crowdsourced predictions.
