Pinterest “belongs to women”. No, not literally, and I am not about to launch into some sexist argument. It’s just that women happen to be the biggest and most engaged audience on Pinterest. That, and all the cookie recipes, dresses, shoes or decoration tips make Pinterest a more “feminine” social network.
I am obviously joking, but there are times when men take to Pinterest to look up curtains or home furnishings. In fear of teasing and losing face, many men would hide their Pinterest activity. Not anymore! The Man-o-flage is here!
“Are you man, looking to create the perfect home? Would you like to browse Pinterest for inspiration?” Man-o-flage is a browser plugin that will add a “manly” camouflage to your Pinterest page, making it look as if you are browsing manly things like power tools, meat, or sporting goods whereas you’re probably looking up pillows, or colour schemes. Head on over to man-o-flage.com today, to get started.
Man-o-flage is a real thing, but it’s also just part of an online campaign and a very humorous take on gender stereotypes. FirstBank of Lakewood, in Colorado is advertising it’s mortgages, by helping new male homeowners looking for inspiration to decorate their home, without feeling embarrassed about browsing on an 83% female website.
If you like our stories, there is an easy way to stay updated:
This creative campaign was created by a Colorado-based agency, TDA_Boulder and I think it’s actually really cool, because whereas it doesn’t actually use Pinterest, which it features heavily. The video will be used as a pre-roll ad and it uses vitality to get the message across. I always enjoy seeing how creative, agencies can get with their campaigns.
You might also like
More from Pinterest
Pinterest is introducing a new feature called shopping spotlights that brings expert recommendations from influencers and publishers directly to consumers.
Pinterest has launched several new features that make planning recipes, virtual events, and future activities easier and more automated.
Pinterest and Shopify are launching a new app that enables merchants to easily upload their product catalogs and turn products …
Pinterest has announced an expansion to its Pinterest Partners program, with more companies that can help you with anything from …
Pinterest has announced the launch of a new collection of products on The Pinterest Shop to support small, sustainable brands …
Pinterest has shared a guide with suggestions to help brands create better content for Pinners during the COVID-19 pandemic.
Pinterest announced the Today tab, featuring trending Pins and curated topics that offer Pinners "daily inspiration," and helps them explore …