Facebook has been taking care of non-profit organizations for a while, with tips and info on the dedicated Facebook page “Non-Profits on Facebook”. Yesterday it went even a step further by rolling out a new button that will allow users to donate directly to nonprofits through its social network.
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The new “Donate” button will appear beside News Feed posts from 18 of the participating nonprofits as well as on the top of their respective Pages.
This is limited to all charity donations from the United States “with their preferred currency set to US Dollars.” As always, Facebook is playing it safe before rolling out the feature globally.
When you tap or click on the “Donate” button, you will then be asked to specify the amount that you wish to donate, enter in your payment information, and submit. That’s it. And Facebook made very clear that 100% of all donations will go to the designated charitable organization, yes that means absolutely no commission for Facebook.
Facebook has already implemented this Donate feature in the past — following Typhoon Haiyan, the social networking company teamed with the International Federation of Red Cross to allow its users to donate directly to relief efforts in the Philippines. From there, Facebook saw that people around the world wanted to continue to be generous and so it’s launching this feature out to more organizations.
Nonprofits taking part include Donors Choose, the LIVESTRONG Foundation,Water.org, Malaria No More, World Wildlife Fund, Boys & Girls Clubs of America, St. Jude Children’s Research Hospital, Kiva, UNICEF, and the United Nations World Food Programme.
If this new feature goes well, Facebook will no doubt extend it to other countries and currencies and more non-profits will soon be added.
Do you think this is a good idea? It sure gives a nice boost to “social for good”, and that can only be a good thing!
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