Calls-to-action are the basics of effective Marketing techniques, and social media marketing is not different: Yes Call-to-Actions work on Facebook or Twitter, so ask and you shall get!
Using a huge data set of more than 2.7 million Tweets provided by Buffer, Dan Zarrella analyzed the use of calls-to-action (like “please retweet”) and their relationship to retweets.
His findings are quite stunning, in how they show that asking politely is the best way:
I found that there are 7 words and phrases that when included in a tweet are correlated with that tweet getting more retweets than those that did not include those words. The expected CTAs are on the list: “please retweet” and “please rt” but leading up the list is the somewhat surprising “please help.”
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