Calls-to-action are the basics of effective Marketing techniques, and social media marketing is not different: Yes Call-to-Actions work on Facebook or Twitter, so ask and you shall get!
Using a huge data set of more than 2.7 million Tweets provided by Buffer, Dan Zarrella analyzed the use of calls-to-action (like “please retweet”) and their relationship to retweets.
His findings are quite stunning, in how they show that asking politely is the best way:
I found that there are 7 words and phrases that when included in a tweet are correlated with that tweet getting more retweets than those that did not include those words. The expected CTAs are on the list: “please retweet” and “please rt” but leading up the list is the somewhat surprising “please help.”
More from Other Platforms
Instagram Is Working On A “Donation” Sticker For Stories
Instagram is reportedly working on a new "Donation" sticker for Stories, allowing users to collect funds for their favorite non-profits.
LinkedIn Is Moving Its Core Talent Tools Onto One Platform
LinkedIn announced last week that it's moving its "three core talent tools" onto one platform, making the hiring experience more …
Instagram Kicks Off Black History Month With #ShareBlackStories
To celebrate Black History Month in the U.S. and to honor the Black community on its platform, Instagram has launched …
