A few weeks ago we wrote about Twitter’s plan to launch a feature that would let users see a recap of the most important tweets they missed while they were away. Today, this new update is officially rolling out.
Also Read: Twitter Expands Its Reach With ZipDial Acquisition
Named ‘While you were away’, this update works in a very similar manner to the Facebook Newsfeed by showing you the “best tweets” from your network since you last opened Twitter.
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The tweets that will be featured in this improved home feed version, will be chosen based on a combination of factors such as engagement rate. Moreover, users that check in every now and then on Twitter will get to see those recaps more often than those who already spend a lot of time on Twitter app.
As Paul Rosania, Product Manager states:
[quote]With a few improvements to the home timeline we think we can do a better job of delivering on that promise without compromising the real time nature of Twitter.[/quote]
The social network has been struggling with user growth and engagement and hopes to turn around this situation by releasing small updates like this. By the end of Q1 2015 we will know whether this situation has changed. What’s your opinion?
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