After the successful collaboration during the London 2012 Summer Olympics, NBC Universal partners again with Facebook to deliver live streaming of the Sochi Winter Olympics. All in all, more than 1000 hours of footage will be broadcasted to the social network, as Variety reports.
Also Read: Youtube Has Plans for 4K Video Streaming
Until now, NBC Universal reserved the best instances of the games for primetime use, even if that meant that viewers had to wait hours to watch the competitions that had started and finished hours ago. Right now, all verified subscribers to a cable, satellite or telecommunications provider will have the opportunity to watch live the games, without delay.
According to Gary Zenkel, President, NBC Olympics,
[quote]We will use our unique access to all aspects of the Sochi Games to ignite the Olympic conversation and engagement on Facebook.[/quote]
In addition, his would be great opportunity for Facebook to strengthen its stance on taking over TV Ads.
But it doesn’t end there. NBC Universal viewers, will also have the opportunity to ask questions directly to the commentator and Olympic gold medalist Sarah Hughes during NBC’s primetime coverage of 11 nights of figure skating performances.
NBC Olympics has already started posting clips from the upcoming Games. Have a look!
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