Teens are leaving Facebook a lot lately, so in an attempt to hold them back, it’s looking towards Musical.ly for inspiration for new features. Say hello to Facebook’s new feature: LIVE lip-sync.
We already knew that Facebook had no scruples “shopping” for new features among its competitors. And now it has a new victim: Musical.ly. Reports show teens flocking away from its platform, so Facebook has been looking for features to hold them back. It seems lip-syncing is one of those.
There is no doubt the new lip-sync feature is largely inspired from Musical.ly. But there is a notable difference; lip-sync videos can only be shot during a live broadcast on Facebook. As such, they aren’t searchable, and there is currently no way to filter out lip-sync videos from other live videos. There are also no tools to customize your lip-sync clips for the moment, as opposed to the experience offered by Musical.ly.
When you choose to shoot a live video on your phone on Facebook’s mobile app, you will now find an option to include a popular song to lip sync with. Public shaming allowed, but stay nice people!
The news comes a day after Musical.ly was reported to be planning its next big advertising push.
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