Teens are leaving Facebook a lot lately, so in an attempt to hold them back, it’s looking towards Musical.ly for inspiration for new features. Say hello to Facebook’s new feature: LIVE lip-sync.
We already knew that Facebook had no scruples “shopping” for new features among its competitors. And now it has a new victim: Musical.ly. Reports show teens flocking away from its platform, so Facebook has been looking for features to hold them back. It seems lip-syncing is one of those.
There is no doubt the new lip-sync feature is largely inspired from Musical.ly. But there is a notable difference; lip-sync videos can only be shot during a live broadcast on Facebook. As such, they aren’t searchable, and there is currently no way to filter out lip-sync videos from other live videos. There are also no tools to customize your lip-sync clips for the moment, as opposed to the experience offered by Musical.ly.
When you choose to shoot a live video on your phone on Facebook’s mobile app, you will now find an option to include a popular song to lip sync with. Public shaming allowed, but stay nice people!
Facebook adds Lyp-Sync to LIVE… Trying to wow the younger generation?
Posted by We are Social Media on Wednesday, June 6, 2018
The news comes a day after Musical.ly was reported to be planning its next big advertising push.
More from Facebook
Facebook has officially unveiled Libra, a new cryptocurrency. Like with everything it does, Facebook has big plans for Libra.
In an effort to make public post comments more meaningful, Facebook is updating the factors that determine how comments are …