MTV has launched ‘MTV Stax,’ a new quiz show on Facebook Watch in the U.K., hosted by MTV news presenters Tinea Taylor and Tyler West.
The first season of ‘MTV Stax,’ a new live quiz show on Facebook Watch in the U.K. was launched earlier this month. The quiz show, created by MTV will be broadcast three times a week for ten weeks and will be hosted by MTV news presenters like Tinea Taylor and Tyler West. Players on the quiz show will have to answer ten questions about general entertainment and music news, to win cash prizes of £1,000 ( around $1,300).
MTV Stax is not the first game show on Facebook Watch. Earlier last month, the Heart radio brand announced its own Facebook Watch-commissioned game show called “Heart’s Triple Play.” Facebook also launched Confetti in the U.S. in the summer, and the show has now expanded to Mexico, Thailand, Philippines and Vietnam – with local versions.
The show launched in the U.K. in November. These examples show that the interactive game-show format is becoming a lot more popular lately, and may be an important part of making Watch more successful outside the U.S.
“People love quiz games and love to earn money,” said Joanna Wells, MTV’s vice president of digital. “This is a new thing, we’ll keep looking at data and tweak where we need to. We’ll be as agile as possible.”
MTV, in particular, seems to view Facebook Watch as an important tool to market shows (not just game-shows) and build its audiences. MTV is launching “The Real World” in the U.S., Mexico and Thailand, this year, and four more short-form series that will air on Watch – but will not be exclusive to the platform. MTV is aiming to create 12 shows a year.
On the other hand, Facebook itself will also be funding more shows for Watch.
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