Have you ever wondered why all these people who claim to quit Facebook remain so active on Instagram?
Facebook has owned Instagram since Kevin Systrom and Mike Krieger sold their 13-person startup to the social media giant for $1 billion on Aprils 9, 2012. Yet, a new survey from The Pew Research Center has found that most Americans still don’t know that Facebook owns Instagram.
The Pew Research Center asked 4,272 adults living in the United States a series of 10 questions related to digital savviness. The results were pretty worrying: only 20% of adults answered seven or more questions correctly, and just 2% got all 10 questions correct.
Cybersecurity and privacy remain a blurry subject in the mind of most – for example, 15% of respondents understood what two-factor authentication actually is and does.
But what was most surprising, is that only 29% of the people surveyed knew that Facebook owned Instagram. And even less were aware that WhatsApp also belonged to Facebook.
What a world.