Meta is currently testing a standalone version of Vibes, its AI-generated video feed. Think TikTok, but every video is made by a machine. No creators, no cameras, no lived moments. Just prompts, pixels, and infinite output. For now the Vibes app is only available in Brazil and Mexico.
From a product perspective, it makes sense. Meta is all-in on AI, and Vibes is a clean way to show off what its tools can do. It’s fast, full-screen, and optimized for scrolling. A perfect demo.
Culturally, though, it feels… off.
Generative AI is undeniably powerful. It can help people prototype ideas, visualize concepts, and create things they otherwise couldn’t. Used alongside human intent, it’s a multiplier. Used on its own, it becomes something else entirely: content without experience.
By nature, AI doesn’t express, it recombines.
It doesn’t observe the world, feel tension, notice contradictions, or live through moments worth translating. It produces. And when production becomes effortless and infinite, quality doesn’t rise, noise does.
That’s the real risk here. Not that AI content exists, but that it scales faster than taste. When every half-formed idea can become a video, feeds fill up with things that technically look fine, but say nothing. No perspective. No point of view. No reason to care.
Social media has always worked best when it helps us see the world through someone else’s eyes. When it carries voice, personality, and intent. A fully AI-generated feed removes the “someone” from the equation.
AI should be a tool in service of human creativity, not a substitute for it. A standalone feed of machine-made content feels less like the future of culture and more like a very expensive flex.
Impressive, sure. But also a reminder: creativity isn’t a system to optimize. It’s a human signal. And once you remove that, all you’re left with is content, endlessly scrolling, perfectly rendered, and strangely empty.