Messenger is growing fast! So fast in fact, that it now has over 1.2 billion monthly active users – making it roughly double the size of Instagram, and close to 500 million short of Facebook’s 1.68 billion monthly active users.
In a Facebook post this week, vice president of messaging products David Marcus announced that Messenger is now used by more than 1.2 billion people each month, marking a 20% increase since its last milestone in June – when it surpassed 1 billion MAUs.
Yup, it seems there is no stopping Messenger at this point.
But this impressive growth hasn’t just happened on its own. Messenger has introduced a host of new features – bots, group payments, its M assistant, polling, quick replies, Snapchat-like Messenger Day, special effects on videos and photos, and much much more. Messenger is steaming ahead, leaving Snapchat in a bit of a tough spot.
Given Snapchat’s lack of great advertising solutions, and Messenger’s business model being all about advertising — Messenger is in a unique position to grow, both in terms of users, and revenue.
At last year’s F8 conference, Facebook launched bots on Messenger. That was a big step forward. How will Messenger be “beefed up” this year?
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