Facebook has launched Messenger Lite in 150 more countries this week, giving many more users the opportunity to use its service, even if they use an older device or have a slower internet connection.
If you have an older smartphone or a poor data connection, the struggle to keep up with Messenger’s features is real. And with over 1.2 billion users currently on the platform, Facebook needs to keep them using it. So, it launched a “slimmed down” Android version of its messaging app in five countries last year – Kenya, Tunisia, Malaysia, Sri Lanka and Venezuela – to allow millions of users to use the service on older devices.
Now, Messenger Lite is available in 150 more countries, as announced by David Marcus in a Facebook post this week.
Messenger isn’t the only social app offering a “lite” version. In April, Twitter also launched Twitter Lite, whereas LinkedIn and Facebook have also offered slimmed-down versions of their mobile apps for some time now, albeit in specific markets. Facebook’s recent move in opening up Messenger Lite to so many new markets marks a departure from the logic that such versions should only be available in a small selection of markets.
You might also like
More from Facebook
Facebook Hotline is a slightly different take on Clubhouse that puts more power in the hands of attendees who can …
The Rise Initiative Facebook began in Brazil to aid ad agency professionals is now expanding to Canada, Italy, Singapore, and …
Netflix Bangers, the Facebook community run by, global publisher LADbible Group, has today hit the milestone of one million members.