McDonald’s France is advertising the location of its nearest restaurants with Art Deco posters featuring their famous fries.
McDonald’s is launching a series of OOH ads that point you to their nearest restaurants. That’s a type of creative that no-one usually gets excited about. Yet, TBWA\Paris came up with an ingenious design that features one of the company’s signature product: its French fries.
The series of ads created by TBWA\Paris turn McDonald’s signature fries into Art Deco paths that leads you to their closest location.
It’s beautiful, it’s artsy and it does the job. I love them.
Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Art Directors: Camille Roulant, Emile Chiumino
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