What would social be, without the power of the audience? More and more brands realise everyday that a successful campaign requires the participation of its fans and followers, and their friends in order to be successful. Everyone, please take notes from McDonalds’ latest move.
The fast food restaurant chain came up with the idea to launch a crowd-sourced video series about… fries. The campaign, named #FryFlix LOADED, shows the life and mysteries of McDonald’s fries. Filled with suspense and cliffhangers, it asks for input and ideas from fans for the development of the story.
Every new episode features a storyline that is entirely crowdsourced – and it’s deliciously interesting, may we add. Here’s the first trailer, announcing the beginning of the series.
The campaign is playing out on McDonald’s Facebook page in Australia. The restaurant chain has been focusing on digital throughout 2015. Their strategy started rolling out during this year’s SXSW and they have since introduced digital ordering and digital experiences in stores.
Have a look at the first episode of the #FryFlix Campaign below.
If you like our stories, there is an easy way to stay updated:
You might also like
More from Creative Campaigns
Amazon Luna will work seamlessly with Amazon-owned content streaming service Twitch, creating a new gaming powerhouse.
Instagram Reels can now be double in length, get a 10-second timer, and also become easier to edit on your …
Pinterest announced a few updates for creators, including Story Pins in beta, a new creator profile, updated analytics, and more.
This year has been (still is) very unpredictable. So Diesel launched “Unforgettable Denim” to celebrate all the things you did …
Another app from Area 120, Google's in-house incubator for experimental projects. Welcome Tables, a work tracking tool for teams.
Spotify podcast polls aim to render the experience more interactive for listeners on both its Android and iOS apps.