McDonald's Is "Frying" A New Social FryBuster

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What would social be, without the power of the audience? More and more brands realise everyday that a successful campaign requires the participation of its fans and followers, and their friends in order to be successful. Everyone, please take notes from McDonalds’ latest move.

Also Read: 4 Lessons From The World’s Best Social Media Campaigns

The fast food restaurant chain came up with the idea to launch a crowd-sourced video series about… fries. The campaign, named #FryFlix LOADED, shows the life and mysteries of McDonald’s fries. Filled with suspense and cliffhangers, it asks for input and ideas from fans for the development of the story.

Every new episode features a storyline that is entirely crowdsourced – and it’s deliciously interesting, may we add. Here’s the first trailer, announcing the beginning of the series.

The campaign is playing out on McDonald’s Facebook page in Australia. The restaurant chain has been focusing on digital throughout 2015. Their strategy started rolling out during this year’s SXSW and they have since introduced digital ordering and digital experiences in stores.