The Mayor Of London Launches Gender Equality Pledge With Powerful New Campaign

“Behind every great man, there’s a great woman” is an old saying, but Sadiq Khan, the Mayor of London, launched a new campaign pledging gender equality across all city ranks.

Marking 100 years since women were first given the ability to vote in the UK, a new campaign subverts the old saying, to champion the achievements and contributions of women to cities including London. Women power great cities, and for 2018, the Mayor of London invites us, through the campaign, to make meaningful commitments that promote gender equality.

As Sadiq Khan has already pledged, “Over the next year, and beyond, I commit to redoubling my efforts to fight for gender equality. And I will be encouraging Londoners to celebrate the women of all ages, ethnicities, faiths and backgrounds who make London the greatest city in the world.”

The campaign film was written and directed by Adam Townsend, founder of digital creative agency Cavalier. Shot and edited over the course of 10 days, the film looks at how the story of universal suffrage has been written into London’s tapestry, and the effect that brave Suffragists like Millicent Fawcett have had on modern-day life. It features women across all sectors, working every day to keep London moving. Among them; Naomi Campbell, a proud Londoner.

You can share your commitment using #BehindEveryGreatCity, as well as your thoughts on what will drive gender equality in 2018, by joining the conversation on Instagram, Facebook, and Twitter.

#BehindEveryGreatCity, the campaign spearheaded by Mayor Sadiq Khan, brings to the spotlight all the great women who keep London moving forward.

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The end of 2017 has brought a new vigour around gender issues and equality, and a world centre like London can only champion the cause, and rally to support women.

Credits
Client: Sadiq Khan, Mayor of London
Creative agency: Cavalier and freuds
Creative Director : Adam Townsend
Director of Photography: Andy Trace
Agency Producer : Charlie Morrell
Agency Account Director: John Mizutani
PR Agency: freuds
Partner : Hannah Pawlby
Associate : Jennie Stoddart Scott
Account Director : Sophie Cowling
Producer : Katie Griffiths
Post Production: Cavalier