With Facebook, Periscope and YouTube, dominating livestreaming nowadays, it’s hard to think that any other platforms have much success. And yet, live-streaming app Live.ly, has actually reached 2 million downloads in just over two weeks of being online.
Live.ly is a “sister app” to musical.ly which has seen incredible success lately, and includes features like live-streaming with “real-time reward mechanisms and a follower count”. New features will also include a Virtual Gift System which “provides monetisation opportunities for users who want to buy digital gifts”. This is not unlike Twitch’s new Cheering feature, which also uses animated stickers for users to send their favourite streamers.
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Musical.ly is already a community of over 100 million users, so it’s no surprise that Live.ly did so well in such a short amount of time. In the announcement of its feat, the company explained that,
[quote]The impressive jump is due to sister app musical.ly’s passionate user base who downloaded live.ly as soon as it became available on June 23rd. live.ly began trending instantly and hit “number one” in the iTunes App Store in 8 countries.[/quote]
and that,
[quote]live.ly comes on the heels of musical.ly, which celebrates creativity with videos recorded in 15 seconds or less has become the ultimate destination for Millennials and Gen Z-ers to share, discover and create videos that align with current conversations and trends across social media.[/quote]
Along the same lines as apps like Dubsmash, users on musical.ly can “express themselves through singing, dancing, comedy and lip-syncing”. They can also add filters and edit the speed of their videos. If you already haven’t heard of it know that at the moment more than half of teens in the U.S. are already using it.
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