LinkedIn‘s publishing platform, which was launched as a small experiment available to only the “influencers” and some 25,000 selected users a few weeks back, is now available to a much wider user base.
After testing it among a selected number of users, LinkedIn deemed worthy to open its publishing platform to around 15 millions of its members last week. Although we are still far from a total access (LinkedIn counts over 300 million members), this is definitely a move that confirms the success of the LinkedIn as the new “professional” blogging platform.
LinkedIn‘s Publishing Platform allows for members of the professional social network to share their expertise in a long-form post that is then accessible to all members, whether directly connected or not.
To publish a post on LinkedIn, simply click the status bar the way you would if you were writing an update. In the right corner—if you’ve been granted publishing privileges—there’s a pencil icon to create a post. When you click on it, it will push you into a composer, and you can start writing:
According to LinkedIn, over 30,000 posts are published this way on a weekly basis, allowing users to showcase their original content among a wider audience, as LinkedIn stated when it launched the service:
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