LinkedIn is a great professional networking tool with over 430 million users around the globe interacting with thousands of companies, which generate a huge amount of data. LinkedIn is now using all this data, to provide a service called Premium Insights to its Premium users.
LinkedIn wants “to help you work smarter with timely company and industry information that is critical in your day to day business decisions.” So, it’s launching a new feature to help Premium users to get much more information about the companies that they are interested in.
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Information includes, company growth, and hiring trends by function. Product Leader and Strategist at LinkedIn, Megan Kamil explained the rationale behind the new feature in a recent blog post:
[quote]We know you, particularly if you’re an investment professionals or business leader, often don’t have the time nor the resources to constantly keep tabs on competitors or industry trends, but it’s critical to do so in order to make smarter, more informed business decisions.[/quote]
Premium Insights are available with Business Plus, Sales Navigator and select Talent Solutions subscriptions, and include:
Total employee count: Offers an inside look into a company’s growth trends which can be used to identify or qualify investment targets or potential business partners.
Employee distribution by function: Helps users understand how a company is structured based on department and can also be used to signal its stage of growth based on which functions are growing fastest.
New hires intel: Offfers perspective on how a company is growing, particularly with regards to senior management. Users can uncover breakout companies, new business areas the company is investing in, or gauge seasonal demands based on new hiring trends.
Notable alumni: Highlights a company’s former senior talent. Taking note of these career moves can help you to identify new companies to keep your eye on.
Total job openings: Spotlights the company’s job postings available on LinkedIn. You will have a better understanding on how a company plans to grow by function and seniority.
Kamil also commented on the value that these insights have.
[quote]The use cases for these insights are limitless. From the market research associate gathering relevant information on key market and competitive landscapes to the investment professional trying to uncover the next “hot” company, this information will be valuable to any business professional.[/quote]
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