All social media marketers know know that if there is no way to track conversions in campaigns, there is almost no great way to track ROI. Unless of course you use a complex combination of third-party services and analysis. So, it’s finally going to to be a pleasure to measure ROI on LinkedIn, as the company is finally upgrading its advertising solutions with conversion tracking.
LinkedIn has introduced the ability for advertisers to track all kinds of conversions – sign-ups, downloads, sales, and sales leads – directly through tis ad management software, via LinkedIn Certified Marketing Partners 4C and AdStage. As usual conversion tracking is done by using a code tag on a website.
Anyone who has used Facebook, Twitter or Google AdWords’ equivalent will understand exactly what is involved.
However, if you are really interested to find out exactly how it’s done, join LinkedIn Marketing Solutions’ Live Webcast “Introducing Conversion Tracking: Top Tips to Measure Your ROI and Optimize Your LinkedIn Ads” on Wednesday, September 28, 2016 at 11:00am PT | 2:00pm ET.
LinkedIn‘s conversion tracking has already been tested on over 200 advertisers, and that number is rising constantly. Conversion costs for those advertisers have fallen by around 21% since the new conversion tracking was instituted in their campaigns.
This is a great help for social media marketers who have wanted to use the professional social network for their own or their company’s promotional efforts. Especially in B2B.
You might also like
More from LinkedIn
The 10 Most In-Demand Jobs In 2020 According To LinkedIn
LinkedIn has published a list of its 10 most in-demand jobs based on the number of job openings available through …
You Can Now Use LinkedIn Profile Targeting On Microsoft Advertising
Advertisers can now use Microsoft Advertising to target users based on their professional profiles with LinkedIn Profile targeting.
LinkedIn Introduces New Features On Company Pages
LinkedIn has announced new features that let Page Admins connect their employees, highlight upcoming events, and gain insights about brand followers.
LinkedIn Adds New Feature To Help You Pronounce Members’ Names
LinkedIn is introducing an audio-recording feature for profiles, enabling members to create a voice recording of the proper way to …
LinkedIn Introduces #OpenToWork Profile Photo Frame
LinkedIn is introducing profile photo frames. #OpenToWork, is available to job seekers willing to let their network know they are …
LinkedIn Introduces Retargeting By Video Views And Lead Gen Forms
LinkedIn has announced the ability for advertisers to target their audiences based on Video views and interactions with Lead Gen …
LinkedIn Blocked 7.8 Million Fake Accounts In The Second Half Of 2019
In its transparency report, LinkedIn says it blocked 7.8 million fake accounts before they were even created, 93% of which …
LinkedIn Launches Virtual Events For Pages
LinkedIn is introducing virtual events as a solution for Pages, at a time when in-person events remain on hold due …