Just a few days after announcing its biggest acquisition ever, LinkedIn is making the news again, launching a new standalone app, dedicated to boosting employee advocacy.
Also Read: LinkedIn Acquires Lynda – What’s Next?
The idea behind Elevate: the average employee has 10 times as many connections as a company has followers on LinkedIn. So Elevate acts as the “middle man” to provide employees with a steady stream of quality curated content that they will be more likely to share through their own network.
It’s clear, with Elevate, LinkedIn wants to help business use employee advocacy to influence all of the customers, prospects, potential hires, and industry influencers in their networks. And why does this work? Because people are 3 times more likely to trust company information from employees than from the CEO or the official communication channel.
LinkedIn Elevate also comes with a complete analytic dashboard so you can get a clear picture of how content shared by your employees impacts your business in terms of traffic to your website, leads to your sales team, followers to your Company Page and even new hires.
And as LinkedIn puts it,socially engaged companies arewersm-linkedin-elevate-analytics-dashboard58% more likely to attract top talent, and 20% more likely to retain them..
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