LEGO Debuts Social Network For Users Strictly Under 13

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Do you have a growing child, that loves Lego and wants access to social media network. Cue Lego Life, the social media network for 5 to 13 year olds and watch your kid get inspired without the fuss and troubles of traditional social media network.

The truth is that Lego is perceived by many as an aspirational brand on social media that pushes the agenda at any given occasion. This time around, to please our little Legoheads, it decided to create a social network dedicated exclusively to their favourite hobby.

Lego Life comes as an iOS app, and it allows users to have a peek at what other users are building, join thematic supergroups, such as Star Wars and also discover insider info about their favourite Lego characters. Moreover, users can participate in building, decorating and quiz challenges and win awards and accolades.

#Lego rolls out #LegoLife app, a social network for Legoheads aged 5-13. Win.

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As previously stated, the Lego Life app is already available in 17 languages, on iOS with plans to roll out on Android later in 2017. Moreover, it comes without the fuss of in-app purchases and a pledge to promote digital safety, so that your kid can browse the app and network safely.