While other Facebook page management utilities track engagement and metrics in real time, trying to figure out which post to promote (and when) is still somewhat of an inexact science. Recently launched out of beta, PropelAd aims to take the guesswork out of promoting posts. The platform recommends to page admins when a post should be promoted.
Though it’s fairly new, Dublin-based PropelAd has already started working with prominent brands such as RedBull and Western Digital, helping with their European campaigns.
PropelAd analyzes posts, and determines which ones have the best chance to go viral and be shared most often if promoted. From this data, brands can then figure out what types of content to post and promote in the future, leading to increased reach. Admins can also set their budget and cap their spending, as well as target the post.
PropelAd CEO Charlie Ardagh spoke with AllFacebook about this service:
We estimate what we call the social velocity of a post — how densely are the fans engaging with the post and at what kind of rate. We can see pretty quickly over a brief period of time if we expect a post to get a lot more engagement in the future. We basically use the insights data to look at the engagement of a post from the organic reach and we look at that social velocity metric to pick out the winners.
This article was originally published on AllFacebook.com
You might also like
More from Facebook
Facebook Revamps Access Your Information On iOS And Android
Facebook has announced a revamped version of its Access Your Information tool, making it easier for users to find and …
Facebook Bans Ads Promoting Weapon Accessories Ahead Of Inauguration Day
Facebook has announced a ban, on its platforms, of ads promoting weapon accessories and protective equipment - at least through …
Facebook Bans Donald Trump Indefinitely From Its Platforms
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
New Facebook Pages Come Without A Like Button
Facebook is rolling out a new design for Facebook Pages. It comes with new features, but without a Like button.
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …