The company announced on Wednesday it would be launching Klout for Business, allowing large-scale brands the opportunity to better understand how people influence each other on social networks.
Klout gives individual registered users a Klout score (from one to 100, higher the better) based on their ability to spread messages across social networks including Facebook, Twitter and LinkedIn. The company also identifies topics users are “influential” about, such as technology or fashion. Through the Business platform, brands can use the service to identify individuals who may be able to amplify messages about their products or services.
“On average, content produced by Klout influencers garners four times as many retweets as content posted by average social media users,” the company says on its site. “People who visit product pages recommended by Klout influencers spend more than two times as long on site.” Klout also says content from influencers are twice as likely to click through to an advertiser page.
According to the site, many big-name brands are already using the platform, including Disney, Sony, Spotify and Microsoft.