Kika Tech – the company behind Emoji GIF and Emoji Keyboard – has announced that it is partnering up with GIPHY to bring to its users a massive GIF library to use.
It’s just become a lot easier for users of Kika Tech’s services to search for and use GIFs. The partnership with GIPHY announced this week, brings a huge GIF library to users of the company’s Emoji GIF app on Facebook Messenger and the Emoji Keyboard for Android. GIPHY will now be supplier of GIFs for the two services, appearing in front of some 30 million monthly active users across 77 countries around the globe.
Bill Hu, co-founder and CEO of Kika Tech explained that his company chose “to partner with Giphy for its searchable library filled with millions of GIFs which continues to multiply daily,” and that “Kika users are always looking for the most interactive and freshest content to express themselves.” Well, that sounds like a match made in heaven, as bringing GIPHY‘s library of GIFs to Kika’s users will provide a more engaging and entertaining ecosystem for them.
From GIPHY’s point of view, the partnership with Kika is also important. As David Rosenberg, GIPHY’s Director of business development explains,
[quote]Kika has built an amazing platform that helps a global community communicate and share with one another.[/quote]
Kika recently moved to Silicon Valley and has been rising in the ranks, setting up partnerships with brands like Huawei, ZTE, 21st Century Fox, and Warner Brothers, among several others.
GIPHY is also far from insignificant. Apart from providing over 2 billion GIFs to 150 million users each day, and the company recently raised $150 million in funding. You might not know this, but GIPHY is serious business, worth over $600 million.
More from Other Platforms
YouTube is testing a new tool that uses machine learning to create six-second "Bumper" ads from longer existing ones.
With its Google Marketing Live event just around the corner, Google last week announced several updates to its Ads mobile …