Chatbots have only been around for a short time, and we are already starting to see campaigns that use them to create more engagement with fans. However, it’s not often that we see a bot being used for a campaign on Kik Messenger.
In a bid to reach her core audience, Katy Perry is launching a campaign for her new perfume, with a Kik chat bot.
Kik is hugely popular among younger audiences, especially in North America. The app recently launched its own bot store for users to interact with brands, and brands are starting to use bots for product launches as well.
For the launch of Mad Love, the new perfume from Katy Perry, a Kik chatbot called Maddie is available for users to complete personality quizzes and get a chance to win the new perfume. Not any perfume mind you… a bottle of it that Katy Perry herself is signing.
If you like our stories, there is an easy way to stay up to date:
Follow @wersm
The bot also gives fans Katy Perry stickers and Kik points that they can earn using the app. Fans can then use these to actually buy a bottle of the perfume. This is in case they do not win one of the five special edition ones.
It is an interesting idea and execution from Block Party, the agency that designed the bot. Appealing to an audience that is way too young to even think about owning a credit card, Katy Perry gives her fans the opportunity to “buy” her product by interacting with the campaign.
[wysija_form id=”5″]
More from Creative Campaigns
Is This The End Of Scrolling Up And Down On Instagram?
Instagram is testing a new way to view your timeline which replaces scrolling up or down using your thumb with …
Facebook Goes Against Voter Suppression And Misrepresentations
Facebook is taking another decisive step to counter the distribution of false rumours on its platform which may lead to …
Waze Makes Its Carpooling Feature Available Throughout The US
Google-owned Waze is expanding its Carpool feature across America. The feature allows drivers to get paid for giving people a …
