Ever since Facebook and Instagram debuted video autoplay and sponsored video ads, people have been looking for ways to use the functionality to create animated ads on the platforms. Now, Jameson has done something quite cool. They’ve created a 3D video ad for Facebook and Instagram. Looking into new and novel ways to advertise on social media? This is one way to do it.
The whole concept was to target users during St. Patrick’s Day at specific locations, with ads tailored to many of these locations. One shows a barman sliding a shot glass across the bar to someone else. A hand that is seemingly outside the video picks up the glass. Sure, not super impressive technically, but it’s definitely something we haven’t seen before, at least not on Facebook or Instagram. It’s also quite interesting to see what one can do if you have the right idea… or help from Facebook itself (yes… Jameson’s agency consulted directly with Facebook ads execs on this one).
Apparently it is the first type of ad of its kind, not only because of the aesthetic, but also because it used hyper-local targeting, to serve ads to people in specific New York bars. Check out a different version! You can also head over to Jameson’s Instagram account to have a look at all the other ads. ;-)
A video posted by Jameson Whiskey (@jameson_us) on
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