Social Media was born to bring people together, open conversation, build networks…. It was meant to be personal. Social Media was born to be “social” before everything else, meaning to let people exchange freely.
But when it became popular, brands soon realized the huge opportunity: millions (soon to be billions) of potential consumers in one place! And soon social media became a huge “market place” where brands fight to earn more “consumer time” and more opportunities to talk about themselves….
The following infographic by HubSpot shows how we are now at a turning point. It is important that brands rethink the way they talk to consumers on social media.
I have been defending the concept of “small shop owner” for quite a while now, because I believe this is the right and only way for brands to exist on social media:
Make consumer feel welcome, greet them and offer to help if they need, orientate them to the right product/service or person and finally make sure they get what they came for!
[READER] What is your perception of Social Media?
You might also like
More from Experts Talk
The Top 5 Stories On Social Media This Week
A new musical could soon come to life on TikTok, WhatsApp users are flocking to Signal and Fiverr will run …
The Top 5 Stories On Social Media This Week
Save the date, Twitter is bringing back verification this January. Oh, and it shut own Periscope too. How was your …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
How To Add And Remove People In Group iMessages
Group iMessages make it easy to stay in touch with your friends or colleagues, as long as you can keep …
The Top 5 Stories On Social Media This Week
Tamagotchi never dies, 2020 in one word and a new test for 3-way live streams on Instagram. How was your …
The Top 5 Stories On Social Media This Week
Twitter does Twitter best, Salesforce bought Slack and Apple could be working on a matte black MacBook. Are you ready?
Finding Your Way Forward: Five Key Social Trends for 2021
Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, looks at five important social trends that …
Hootsuite CTO Ryan Donovan’s 2021 Social Media Predictions
In this article, Hootsuite CTO Ryan Donovan discusses advancements in social commerce, the growing privacy battle, and more 2021 social …
3 Courses To Help You Get Started With Facebook And Instagram Insights
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
