It seems like the $19 billion spent to acquire WhatsApp are now starting to make sense, as Facebook is considering allowing brands to communicate with customers directly via the popular messaging app.
Also Read: WhatsApp Facts: Over 30 Billion Messages Daily
As Bloomberg reports, the social network is exploring this new communication stream as a solid revenue source after WhatsApp acquisition in early 2014. It’s already clear that Facebook wants to make brand-customer interaction much more personal. The social network opened its Messenger’s API to brands during its F8 conference and gave them the opportunity to strengthen their e-commerce efforts.
And while Messenger is a mature platform with 500 million users, WhatsApp is a much more successful one, with over 800 million users worldwide and a wide array of offerings.
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