It seems like the $19 billion spent to acquire WhatsApp are now starting to make sense, as Facebook is considering allowing brands to communicate with customers directly via the popular messaging app.
As Bloomberg reports, the social network is exploring this new communication stream as a solid revenue source after WhatsApp acquisition in early 2014. It’s already clear that Facebook wants to make brand-customer interaction much more personal. The social network opened its Messenger’s API to brands during its F8 conference and gave them the opportunity to strengthen their e-commerce efforts.
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