Instagram is ruled by selfies, foodporn and other pics of the sky or the sea… But Instagram can be much more than that. It could even become an auction platform! Yes, an auction platform for charity. Do I have your attention now?
Also Read: Around the World with 852 Instagramers
The Heart Research UK association, which as its names indicates works for the research on heart diseases, collaborated with the advertising agency McCann to create a new way for the association to gather funds from charity.
InstaHeartAuction has one clear objective: create an Instagram auction where all the funds go to the association to fight heart disease.
How does it work?
Well, the campaign is based on the parallel between heart diseases and broken hearts. It happens to the best of us, we meet someone, fall in love and sometimes (not too often I hope) we get our heart broken. We do get over it and go along with our lives of course, but what about these dozens of gifts and diverse objects that stay there and remind you of your exes? Well now, InstaHeartAuction offers you a way to get rid of them and make some money for a good cause!
Ans it’s easy! Take a picture of the object you wish to sell, upload it on Instagram with the hashtag #InstaHeartAuction and it will automatically be added on the online auction platform. Watch the comments pop on your Instagram and see how this now unwanted object can help you raise money for the cause!
Watch the video to understand how it really works:
Cool idea no? What would you put up for sale if this auction was available in your country?
- Pictures With Faces Increase Engagement On Instagram
- What Brands Must Do To Be Successful on Instagram
- Double Your Instagram Followers With Just 5 Minutes A Day
More from Instagram
In an event yesterday, Instagram has launched IGTV a standalone app that allows users to upload videos up to an …
As Instagram expands shopping from Feed to its Stories feature, you can now shop from some select brands in Instagram …
Instagram started allowing other users to share your posts in their Stories. Cool. But if it's not your thing, you …