Instagram is ruled by selfies, foodporn and other pics of the sky or the sea… But Instagram can be much more than that. It could even become an auction platform! Yes, an auction platform for charity. Do I have your attention now?
Also Read: Around the World with 852 Instagramers
The Heart Research UK association, which as its names indicates works for the research on heart diseases, collaborated with the advertising agency McCann to create a new way for the association to gather funds from charity.
InstaHeartAuction has one clear objective: create an Instagram auction where all the funds go to the association to fight heart disease.
How does it work?
Well, the campaign is based on the parallel between heart diseases and broken hearts. It happens to the best of us, we meet someone, fall in love and sometimes (not too often I hope) we get our heart broken. We do get over it and go along with our lives of course, but what about these dozens of gifts and diverse objects that stay there and remind you of your exes? Well now, InstaHeartAuction offers you a way to get rid of them and make some money for a good cause!
Ans it’s easy! Take a picture of the object you wish to sell, upload it on Instagram with the hashtag #InstaHeartAuction and it will automatically be added on the online auction platform. Watch the comments pop on your Instagram and see how this now unwanted object can help you raise money for the cause!
Watch the video to understand how it really works:
Cool idea no? What would you put up for sale if this auction was available in your country?
Related Stories:
- Pictures With Faces Increase Engagement On Instagram
- What Brands Must Do To Be Successful on Instagram
- Double Your Instagram Followers With Just 5 Minutes A Day
You might also like
More from Instagram
Instagram Celebrates Lunar New Year
Instagram is celebrating the Lunar New Year with special stickers, an AR filter, and special appearances by Creators.
Instagram To Start Removing Accounts That Send Abusive DMs
Instagram has announced new measures against bad behavior on its platform, including removing accounts that send abusive DMs.
Instagram Will Deprioritize Content Recycled From Other Apps
The Instagram algorithm will make content recycled from other apps like TikTok less discoverable on Reels.
Instagram, TikTok, And Twitter Team Up To Fight Username Hacking
Username hacking consists of stealing rare and coveted usernames on platforms like Instagram, and then sell them for a profit.
The New Instagram Content Publishing API Makes Scheduling Posts A Reality
Instagram has rolled out a new Content Publishing API that will support scheduling and publishing single photo or video posts.
Instagram Introduces A New Professional Dashboard To Help You Make Better Decisions
The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.
Facebook Temporarily Disables Some Messenger And Instagram Features
Facebook has temporarily disabled some Messenger and Instagram features in response to new rules for messaging services in Europe.