Instagram Now Has Over 500 Million Users Worldwide

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Instagram now counts more than half a billion monthly active users. It’s an important milestone for the photo sharing app, and one that puts Instagram among the elite social media and messaging apps alongside Facebook, WeChat and WhatsApp.

Instagram is actually growing faster than ever. Imagine that it has added over 100 million MAUs since September 2015!

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Image credit: TechCrunch

The other good news for Instagram is that its growth is mostly coming from outside the U.S. with countries like Japan, Germany, France and Indonesia leading the way. The U.S. still counts for just over 100 million users, but that only represents 20% of the total user-base now.

There are 100 million #Instagram users in the U.S. but that’s only 20% of the total user-base now.

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For Kevin Systrom, founder and CEO of Instagram, this is very important, but only a small step towards his goal of “capturing every experience in the world,” as he explains in a recent interview with FORBES.

[quote]500 million is a milestone very few companies get to. This scale is not a badge on our uniform, but a signal of our ambition. If we can have a billion or a billion and a half on Instagram, we get closer to capturing every experience in the world.[/quote]

300 Million Daily Active Users

This is maybe the most important for the platform: Instagram now counts 300 million daily active users. The platform has now become a true part of our lives, one we check daily, and in many cases, several times a day.

Instagram now counts 300 million daily active users, truly becoming part of our lives.

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Bigger Than Twitter… And Snapchat!

With these latest stats, Instagram is now definitively bigger than Twitter (320 MAUs) and at least twice as big as Snapchat – even taking into account the bold numbers Snapchat is claiming in order to get new advertisers (Snapchat still does not officially comment on its MAUs).

#Instagram is now definitively bigger than #Twitter, and twice as big as #Snapchat

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Facebook has a big impact on the growth of Instagram, and the #1 social media platform will certainly keep on pushing it to grow. With so many users, it is now understandable why Instagram is pushing its advertising capabilities to more users, and moving away from a chronological timeline.

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Today, we’re excited to announce our community has grown to more than 500 million Instagrammers — more than 300 million of whom use Instagram every single day. Our community also continues to become even more global, with more than 80 percent living outside of the United States. As you’ve captured and shared the moments happening around you, you’ve formed incredibly varied and diverse communities. Whether you’re an illustrator, a sneakerhead or an astronaut on the International Space Station, every photo and video you share helps bring people closer to friends and interests, broaden perspectives and inspire a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach. Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next.
A post shared by Instagram (@instagram) on Jun 21, 2016 at 6:01am PDT