Instagram Opens Up To Non-Square Images

A common challenge for Instagram users (and brands) was the restriction of the squared images, which could even lead to a cropped version of the actual picture. Instagram has finally decided to expand to portrait and landscape orientation and users were excited to hear the news!

Also Read: Hootsuite Finally Lets You Schedule Posts On Instagram

According to Instagram:

Square format has been and always will be part of who we are. That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.

However, many users complained about their inability to post an image or a video on its actual orientation, which even led to an increase of third-party apps that created the necessary borders to fit the whole graphic. Nearly one in five photos or videos are not in square format and this observation was enough for Instagram to reconsider regarding the squared orientation.

Did you know: 1 in 5 Instagram posts are not in square format.

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If you can’t wait to post a photo or video on a different orientation, here’s what you need to know:

“Now, when choosing a photo or video, you can tap the format icon to adjust the orientation to portrait or landscape instead of square. Once you share the photo, the full-sized version of it will appear to all of your followers in feed in a beautiful, natural way. To keep the clean feel of your profile grid, your post will appear there as a center-cropped square.”

This announcement may be even more important for videos, as the widescreen format will make the cinematic promotion ideal, with Star Wars (@starwars) being among the first accounts to try it out!