In a bold move, Instagram announced yesterday the creation of a series of blog posts aimed to help businesses reach their desired audience and also, the launch of “The Instagram Handbook for Brands“. After the introduction of ads, this is another step that brings the social network closer to enterprises.
Also Read: 7 Steps to Boost Your Instagram Follow-up
What is exactly “The Instagram Handbook for Brands”? According to their official announcement, it is a book that profiles eleven brands on Instagram that post incredibly engaging content. Among them you may find Chobani Yogurt, Disneyland and Patagonia Outdoor and Technical Apparel.
[quote]The book also features Instagram’s brand values and ten popular hashtags that highlight the collaborative creativity within the Instagram community[/quote]
Don’t rush to the bookstores though, as the book is not yet widely available. Instagram stated that portions with useful cases and analysis will be published on the blog on a regular basis.
On the same post, Instagram offered 5 tips that will help brands grown a sustainable community on the visual social network. The guidelines include:
[unordered_list style=”bullet”]
- Be true to your brand: Ensure that your imagery expresses a clearly defined personality and voice.
- Share experiences: Offer a view into the world or lifestyle that your brand makes possible through the eyes of the people who use your products and services.
- Find beauty everywhere: Show how your company sees the world and make it meaningful to people.
- Inspire action: Start a movement around your brand
- Know your audience: Learn what people love about your brand, and explore how can you capture the imagination of new customers.
[/unordered_list]
Would you buy the Instagram Handbook?
Related Stories:
- Double Your Instagram Followers With Just 5 Minutes A Day
- Top Four Social Media Trends to Remember in 2014
- Choosing The Right Social Media Platform
You might also like
More from Instagram
Facebook Temporarily Disables Some Messenger And Instagram Features
Facebook has temporarily disabled some Messenger and Instagram features in response to new rules for messaging services in Europe.
Instagram Lite Android App Rolls Out In India
After shutting down Instagram Lite last May, Instagram is now rolling out a new lite version of its Android app …
Instagram Live-Streams Now Support Up To 3 Guests In India
Instagram has added an option for users in India to invite up to three guests to join them on Instagram …
Instagram Fundraisers Can Now Be Published Directly In Feed
Instagram Fundraisers will soon be available to create and share fundraiser events for nonprofits directly in Feed.
Instagram Brings Keyword Search To Six Countries
Instagram is upgrading search on its platform, letting users in six English-speaking countries make keyword searches.
Instagram Announces Exclusive Post Malone Show On Watch Together
Instagram announced new show series with Post Malone - exclusively on Messenger and Instagram through Watch Together.
Instagram Adds Reels And Shop Tabs To Its Home Screen
Instagram is updating the design of its home screen for the first time in years to give Reels and Shop …
Instagram Expands Badges In Live To More Countries
After testing badges as a way for creators to monetize their Live broadcasts, Instagram is now expanding the feature to …