We’ve been hearing it for some time, and the day is here. Instagram is expanding service to many more countries and is also now allowing 30-second ads on the platform. Read below for the details.
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Up until now, advertisers in many countries could not use Instagram ads. The same applied for smaller businesses. On September 30, this will change. The company is rolling out its ads service to 30 more countries – including Italy, Spain, Mexico, India and South Korea. It will also be allowing advertisers to run ads in Instagram’s new landscape format launched recently.
In the announcement, the company explained
[quote]With technology that leverages the best of Facebook’s ads infrastructure, it’s now easy for advertisers on Instagram to target their message more effectively and reach people based on what they care about—whether it’s fashion, sports, cars or food. Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.[/quote]
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Another major update to the ads service is the ability for clients to run 30-second ads. To complement the changes, Instagram is giving advertisers access to tools that will help them optimize their ads across the platform but also on Facebook. Finally, there is also a brand new premium product – Marquee.
Instagram says it will help,
[quote]drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches.[/quote]