Instagram is gearing up for the holidays with three new shopping features that make it easier for shoppers to turn to the app for their holiday shopping.
With the holiday season beginning in earnest this week, Instagram wants people to turn to its platform for all their “holiday shopping needs.” The expansion of Shopping in September – with the introduction of product stickers in Stories – brought the ability to learn more about a product they’ve discovered. The announcement of a shopping channel in Explore provided “a dedicated space” for people to shop from the brands they follow, and the brands they will discover.
Last week, Instagram announced three new ways for people to discover new products, shop from the brands they love, and keep track of their “shopping inspiration.”
Save to Shopping Collection
The first feature allows users to save items they might come across in their “Shopping collection” to come back to later. Tapping a product tag in Stories or Feed will bring up a Save icon in the bottom right-hand corner. Tapping it will save the item to their Shopping collection that can then be accessed from their profile. Think of it as an easy way to keep a wish list and a place to “store creative gift ideas for the holidays.”
Shop on Business Profiles
The second feature being tested is “a redesign of the Shop tab on business profiles” so that users can easily view all products featured within their shopping posts. When visiting an Instagram business profile, users can tap on the ‘Shop’ button to see products and information like item name, price, and the post featuring the item. As the announcement for the new features explains, “it’s a great way to browse all the products from a brand you love on Instagram, in one place.”
Shopping in Feed Videos
The third feature – and probably the most exciting, is the Instagram is launching the ability for users to shop within videos. When a user sees a video in Feed, they can tap on the shopping icon in the bottom left-hand corner to see featured products and find out more about them.
While these new features are great, the one thing – and perhaps the most important – that Instagram hasn’t added is the ability to buy products directly from within the app. This is pivotal for it to become a fully-integrated e-Commerce powerhouse.
Although we can tell that it’s definitely going in that direction – and will eventually get there – it’s taking some tiny steps each time.
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