Instagram Hunts Down Engagement With Email Highlights

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Although it is regularly mentioned among the trendiest and fastest growing platforms, everything is not perfect for Instagram. In fact, despite gaining new users everyday, engagement rates are starting to decrease. Why? Because Instagram may be failing to make existing users come back to its feed as often as they should.

Does that mean the end of Instagram? Of course Not!

Also Read: Take Off – The Smart Scheduling App For Instagram

Instagram has started sending its own email digest to users. Dubbed “Highlights”, the emails feature the best posts from people you follow, inviting them to see even more posts on Instagram.

#Instagram has started sending its own email digest to users. #Highlights

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So can Instagram bring back somehow inactive users on its platform and encourage them to engage? With just an email? My guess is YES.

In a world where everything goes “social” this could actually be a very good reminder that Email isn’t dead at all. Email marketing still sees some of the highest engagement rates among all other online marketing channels.

Email marketing still sees some of the highest engagement rates among all other online channels.

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What do you think? Have you received an email from Instagram lately?

#email #Engagement #Highlights #Instagram