After recently announcing it has reached 300 million users, Instagram made a pledge to “clean up” its database from spam accounts. While users had been notified that they might notice drops in their follower counts, the news came harsh on some as Instagram deleted millions of spam accounts yesterday.
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The operation has resulted in major drops in follower counts for big users like Akon, Ariana Grande, Justin Bieber or even Kim Kardashian, who have lost over a million followers each. But the biggest loser was actually Instagram itself. The platform’s own account lost an impressive 18 million followers.
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