Less than 10 years ago, we thought than social advertising was a luxury. The world had not yet fully understood the power of social networks and the influence on individuals and sales.
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Yet, the past few years have been impressive in terms of online advertising growth. Nowadays, social networks hold the largest share and the total spending sums up to 117.6 billion, up by 36% compared to 2011.
Google holds 33% of total online advertising – Youtube included – while Facebook shows a steady growth that accounts for 5% of total online spending. What will the future bring? Have a look at the infographic below, courtesy of Wishpond, and share your thoughts.
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