This might come as a surprise to you, but Klout was still a thing in 2018. I say “was,” because it is finally closing its doors for good on May 25.
Klout was among the first influence measurement platforms when it was launched back in 2008. The platform promised free stuff in exchange for using your online influence to promote products. Back then, your “Klout Score” told other users how influential you were. The struggle was real, with everybody trying to highest score possible.
But Klout never really delivered. The influencer market service acquired by Lithium Technology for $200 million four years ago, is closing down for good on May 25.
It’s not all loss for Lithium. The company operates several social media services to help businesses handle social media marketing and online customer service. Lithium acquired Klout for its technology, not for its service, according to Lithium’s CEO Pete Hess:
“The Klout acquisition provided Lithium with valuable artificial intelligence (AI) and machine learning capabilities but Klout as a standalone service is not aligned with our long-term strategy.”
The announcement comes a only a few days after the launch of Skorr – a new app that also measures your online influence but promises to help you improve your social strategies using AI.
One thing I know for sure: people will never stop wanting to score themselves and find out how influential they are. Klout failed to adapt, and it won’t be missed.
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