There are many ways in which Twitter has been used in campaigns, but this one is, for the least, quite original.
In Panama, streets are in very bad shape, which is causing great inconvenience to those who drive trough the city every day. Well, in a move to convince the Ministry of Public Works to act, potholes themselves started to tweet.
Also Read: With #ISEE Pictionary Tests Your Imagination On Twitter
The Tweeting Pothole is a campaign launched by Telemetro Reporta, an influential news show in Panama City and P4 Ogilvy & Mather.
The created a device which would automatically tweet a complaint to @MOPdePanama, the Twitter account behind the Ministry of Public Works, hoping to draw attention to the problem and encourage them to act.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The TV show gave special airtime for the campaign, showing some of the complaint tweets sent by the potholes and building awareness around the campaign itself. And it proved to be a very good idea: as the message got amplified on Twitter, the Ministry finally decided to act and started fixing up potholes all over the city of Panama.
Another great example of the power of social media, no?
You might also like
More from Creative Campaigns
Facebook Continues To Lose Users In The US And Canada
Facebook’s daily active users decline for a second quarter in the United States and Canada, caused by user fatigue and …
The New Instagram Content Publishing API Makes Scheduling Posts A Reality
Instagram has rolled out a new Content Publishing API that will support scheduling and publishing single photo or video posts.
Coca-Cola Removes Its Logo To Give You Space To Share Love
Coca-Cola “Open to Better” is the brand's latest campaign that gives you space on its cans to share positive messages …
Facebook Launches Facebook News Portal In The UK
Facebook is starting to roll out Facebook News in the UK, a destination in its app featuring curated news from …
New Pornhub Sexstainability Campaign Wants To Help Save The Planet
Pornhub Sextainability introduces a special channel on the platform. For each video view, Pornhub will donate 10cts to help save …
Instagram Introduces A New Professional Dashboard To Help You Make Better Decisions
The Instagram Professional Dashboard is a single destination to help track your performance and access professional tools.
Take Bernie With You Anywhere On Google Street View
Can't get bored of the latest Bernie meme trend, this new Bernie meme-generator lets you take Bernie around the world.
New Cruzcampo Campaign Brings Lola Flores Back To Life
Spanish beer company Cruzcampo's latest campaign uses AI to bring legendary singer Lola Flores back to life.
Clubhouse Looks To Support Creators With New Payment Features
The audio social network, Clubhouse, is paving the way for creators to start getting paid through tipping, tickets, or subscriptions.
