There are many ways in which Twitter has been used in campaigns, but this one is, for the least, quite original.
In Panama, streets are in very bad shape, which is causing great inconvenience to those who drive trough the city every day. Well, in a move to convince the Ministry of Public Works to act, potholes themselves started to tweet.
Also Read: With #ISEE Pictionary Tests Your Imagination On Twitter
The Tweeting Pothole is a campaign launched by Telemetro Reporta, an influential news show in Panama City and P4 Ogilvy & Mather.
The created a device which would automatically tweet a complaint to @MOPdePanama, the Twitter account behind the Ministry of Public Works, hoping to draw attention to the problem and encourage them to act.
If you like our stories, there is an easy way to stay updated:
Follow @wersm
The TV show gave special airtime for the campaign, showing some of the complaint tweets sent by the potholes and building awareness around the campaign itself. And it proved to be a very good idea: as the message got amplified on Twitter, the Ministry finally decided to act and started fixing up potholes all over the city of Panama.
Another great example of the power of social media, no?
[wysija_form id=”5″]
More from Creative Campaigns
Spotify Advertisers Can Now Target Users Based On The Podcasts They Stream
Advertisers can now target Spotify listeners based on the type of podcasts they are streaming on its platform.
Pinterest Introduces ‘Complete The Look’, Bringing Scene Context To Recommendations
Pinterest is working on a new scene-based complementary recommendation system that identifies the context in a scene, to make better recommendations.
Facebook Updates Factors That Determine The Ranking Of Post Comments
In an effort to make public post comments more meaningful, Facebook is updating the factors that determine how comments are …