SocialBakers has looked into how the usage of Facebook has evolved in the last 4 years. The results are quite amazing. According to the research, Facebook Fans nowadays like almost 10 times more pages than they did 4 years ago!
And Brands are increasing their presence on Facebook too. When a brand used to make around 5 updates per month on its Facebook page 4 years ago, it now updates its status more than 36 times per month
Take out your calculators: that means that an average Facebook Fan went from receiving 23 brand updates per month to an amazing 1440 updates nowadays!
Some Countries Are Noisier
Some countries Like even more Pages than the 40 Page average, making them even harder to penetrate. The US takes the lead, Liking a whopping 70 Pages! The UK and France are tied, with their Facebook users Liking 48 Pages, on average. Mexican Facebook users follow closely, Liking an average of 41 Pages.
[Brand Managers] Do you still think your brand does not need a planned strategy to reach your customers on Facebook?
You might also like
More from Facebook
New Year’s Eve 2020 Sets New Records For Use Of Facebook Apps
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
3 Courses To Help You Create Better Video Content For Your Ads
Here are three free Facebook Blueprint courses to help you take your content to the next level.
Facebook Attacks Apple With Full-Page Newspaper Ads
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
New Facebook Collab App Lets You Create Music With Friends
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook Expands Brand Collabs Manager To Public Groups
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
The US Government Is Taking Legal Action To Break Up Facebook
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook Makes It Easier For Auto Dealers To Manage And Promote Their Vehicles
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …
Facebook’s Content Oversight Board Gets To Work On First Cases
Facebook's Oversight Board has announced the selection of its first six cases to review - five user appeals and one …
Facebook Acquires Kustomer, Expands Into Customer Service Solutions
Facebook has announced the acquisition of Kustomer, a CRM solution that lets businesses manage customer interactions across all channels.
