IKEA has just released what can only be described as the best “crap” ad where the company successfully manages to promote its product while decrying the state of TV advertising today.
Among the many reasons we love IKEA, is their taste for thought-provoking, disruptive, and very creative advertising. And that is definitely the one we choose to remember.
The latest advertising success by IKEA Sweden shows a family getting annoyed as TV ads suddenly interrupt their movie night. Unsurprisingly, each family member (but the dog) leaves the scene when the ads start playing, openly complaining about “crap ads.”
The plot, however, is that this actually is an ad for IKEA and its products. PURE LOVE!
Agency: Åkestam Holst
Director: Martin Werner
Creative Director: Magnus Jacobsson
Creatives: Jesper Holst and Mark Ardelius
Account Director: Kjell Månson
Agency Producer: Leila Widgren
Planner: Jerker Winther
Country: Sweden
Released: April 2018
You might also like
More from Creative Campaigns
Pornhub Is Offering Lifelong Premium Access This Black Friday
Since you can't get out, Pornhub is offering a very special deal for Black Friday: lifelong premium access to its …
The Internet Archive Is Preserving Thousands Of Flash Animations And Games
With the end of Flash Player's life coming up soon, the Internet Archive is preserving a treasure trove of Flash …
Facebook Partners With Better Business Bureau To Protect Shoppers From Scams
Facebook announced a partnership with the Better Business Bureau (BBB) on the "Shop Safe, Shop Smart" campaign to help shoppers …
5 Must-Have Accessories For The PS5
Got the new Playstation 5? Now it's time to spice it up with the must-have PS5 accessories to up your …
Scotland Is The First Country To Provide Free Period Products
Scotland becomes the first country in the world to provide free period products, after a years-long campaign and a huge …
Tired Of Billie Eilish’s ‘Bad Guy’ Video? Here’s A Version That Never Ends
To celebrate the 1 billion views of Billie Eilish's 'Bad Guy', YouTube Music created an interactive 'infinite' version - 'Infinite …
YouTube Will Start Showing Ads On Non-YPP Channels, Won’t Pay Creators
YouTube changed its terms of service in the US to allow it to show ads on non-YPP channels and not …
Twitter Will Automatically De-Verify Some Of Its Users
Twitter verification may resume soon. But first, the company says it's planning to automatically de-verify some of its users.
3 Courses To Help You Get Started With Facebook And Instagram Insights
Here are three Facebook Blueprint courses to help you get useful information from insights on how your business is performing …
