How often do you read news on your Newsfeed? Often enough?
A study by Pew Research Center in collaboration with the Knight Foundation found out that 1 to 3 U.S. adults get informed through their Facebook Newsfeeds.
If you think about it, most of us end up reading news that come up on our Newsfeed without even looking for it, as we were online for some other reasons (Like a photo, Look up a new Photo Album etc.).
But, the most suprising thing is that the majority of those who took part in the study, were Facebook users aged 18-29 who tend to consume mostly news coming from Facebook, rather than from other plarforms. (Logical enough, as this target group is the most engaged on Facebook).
Last but not least, the research also found that news consumption on Facebook did not replace other news consumption activities.
Here is the infographic from ibtimes that summarises the results of the study:
- Facebook Improves Newsfeed Ads
- What’s Your Advertising Objective? – Welcome to the New Facebook Ads
- These Tweets That Made History
You might also like
More from Facebook
Following the recent events in Washington DC, Facebook CEO Mark Zuckerberg has announced an indefinite ban on Donald Trump from …
Facebook was expecting a traffic spike on its apps over New Year's Eve, but this year broke all previous records …
Facebook is running newspaper ads newspapers criticizing Apple for its policy giving iOS users the choice of whether they want …
Facebook Collab is a new experimental music-making app available in the US, that lets you create music with friends.
Facebook is rolling out it s Brand Collabs Manager to public groups this week, giving them a new opportunity for …
Forty-eight attorneys general and the Federal Trade Commission say Facebook Needs To Sell Instagram And WhatsApp.
Facebook is rolling out several updates to US-based dealership Pages to make it easier for auto dealers to showcase and …